Jaylen Brown Wears Nikes for the First Time as a Celtic
Former Adidas Athlete Signs With Nike
Brown's New Deal Includes Signature Shoe Line
Boston Celtics star Jaylen Brown has signed a multi-year endorsement deal with Nike, the company announced Thursday. Brown, who has worn Adidas shoes for the past six seasons, will now wear Nike sneakers and apparel both on and off the court.
The deal also includes a signature shoe line for Brown, which is expected to be released in the fall of 2024. The shoes will be designed by Brown himself and will feature his signature logo.
Brown is one of the most popular young players in the NBA, and his signing with Nike is a major coup for the company. Brown is a two-time All-Star and was named to the All-NBA Defensive Second Team last season. He is also a member of the United States national team.
Brown's signing with Nike is a sign of his growing popularity and status as one of the league's top players. It is also a major boost for Nike, which is already the dominant brand in the NBA.
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